PRESS RELEASE

anayou, a new online destination for the Middle East and North Africa selects Digital Recognition as a brand-safety provider of choice.

Dubai - Copenhagen, March 16, 2011 – anayou, the new trilingual mobile and web platform has selected Digital Recognition as its sole brand-safety provider for its social media properties. With a robust set of content moderation tools and services, Digital Recognition makes anayou the safest social network and online destination in Arabia, benefiting business partners and users alike.

anayou.com is a product of the du Media Lab, a division of du, it was launched successfully on 10/10/10. The du Media Lab has now been spun off as a separate company called Twenty First Century Digital Arabia Limited.

anayou selected Digital Recognition not only for its suite of efficient and scalable social media brand-safety and community management tools but also for its expertise in managing and moderating multicultural communities and branded social media properties. Digital Recognition now powers and supports anayou to manage its community in multiple languages—Arabic, English, and French—across all territories reached by anayou.

"Providing a simple, safe, and tailored online experience, Digital Recognition, with its compelling social media brand-safety solution suite and deep understanding of our cultural diversities, has naturally positioned itself as the provider of choice for us, making anayou a safe and engaging online destination for the people of Arabia," said Raghu Venkataraman, chief strategy and investments officer for du, and interim managing director of anayou.

"We are delighted to have been chosen by anayou to make their community a safe online destination, while supporting their audience to engage further in the richness of services and multimedia experiences offered by anayou,” said Hervé Soursou, CEO and Co-Founder of Digital Recognition. “By partnering with the leading service provider in the region, we enable a new set of social media standards that facilitate the development of compelling and engaging regional online and social media initiatives.”

About anayou:

Launched in 2010, anayou is the new brand name for 21st Century Digital Arabia Company Limited, a new online destination for Arabia. anayou is a spin-off of the du Media Lab, a division of du, the integrated telecom service provider in the UAE. anayou aims to be one of the leading MENA-based digital services companies across the web, mobile, and digital TV landscape, providing an open marketplace to connect with and serve consumers. It offers high-quality entertainment, gaming, and sports content in one place, in Arabic, English, and French. Visit http://www.anayou.com.

About Digital Recognition:

Digital Recognition aspires to become the on-demand brand-safety solution provider of choice for demanding brands and corporations engaged in social media marketing worldwide. Digital Recognition ensures the safety of clients, their business partners, and users against all types of inappropriate content, across branded social media properties and platforms. Digital Recognition already offers sustainable brand-safety solutions, over branded social media channels, to more than 2.1 million end users, leveraging the power of mass processing on the cloud. Visit http://www.digital-recognition.net .

# # #

For more information about the partnership, please contact:

Hervé Soursou

Digital Recognition

Tel: +45 3693 4610

contact@digital-recognition.net